Campaign Outreach

Schedule and send targeted pitches and campaigns to press and content creators to promote your games and drive coverage and engagement.

Build your emails using our rich text editor, drop in title assets, images, links, videos, tables. Use our dynamic audiences or create a custom audience of your own, to define the recipients of your campaign.

Send follow-up campaigns to those who didn't interact, and monitor all the data from your campaign in easy to follow and exportable reporting.

Key Distribution

Add keys for your games, and allow press and content creators to request keys.

Manage keys at demo, alpha, beta, preview and review stage, across all formats and regions. Target publications and channels by type, location, reach and our bespoke coverage rating to prepare the stages of your campaigns. Choose which outlets to provide keys to based on readership, reach, location and our own exclusive coverage rating. Send dedicated outreach campaigns to deliver keys straight to pre-authorised press and content creators, making it super easy for them to engage and cover your games.

Use your unique shareable offer URL within your own emails and social media posts to encourage press and content creators to request a key to generate coverage for your games. Instantly see coverage from those keys as it arrives through our automated discovery tool.

Event Management

Manage online and offline events, including invitations to press and content creators, schedule management for trade shows, interviews and more at bespoke events, or as part of major industry events such as GDC, gamescom and Summer Games Fest.

Send invitations using outreach campaigns to over 4,500 opt-in attendees of events, or use sharable URLs and personal 1:1 invites to drive attendance. Press and content creators can manage their entire event schedules using PressEngine, ensuring your event doesn't clash with the rest of their schedule.

Manage your schedule for each event, booth, interview location or party - easily reschedule existing appointments, ask attendees pre-event questions to ascertain any specific needs, view detailed attendee information to get the appointment just right.

Want to learn more about Events? Here's our dedicated feature page.

Video Tracking

We'll start tracking your game on YouTube and Twitch from the moment you add it to the platform. With the most accurate tracking in the industry you'll never miss a video, stream or short-form content.

With insightful data you'll be able to increase discoverability and discover the right channels that should be covering your game. You can identify the most engaged creators and build relationships with those who have real impact in their communities.

Use Watchlists to run deep-dive comparisons with other games to identify where you can gain the edge in promoting your game to the right content creators.

Want to learn more? Here's our dedicated feature page.

Coverage discovery

PressEngine automatically discovers coverage from tens of thousands of verified publications and channels that cover video games, whether that's an editorial website, YouTube content creator, TikTok creator, Twitch streamer, or social media posts on popular platforms.

As we find coverage, we present insightful data, allowing you to understand global and regional impact, sentiment, views and engagement, so you can see and find your ideal audience, and compare with other similar or competitive games.

Add in a powerful deep-dive coverage search feature (available for Standard and above), which enables you to search for any coverage for your titles, with results displayed in seconds, and you've got a coverage feature that rivals the specialist coverage platforms.

For Pro and Ultimate customers you can also run Competitor Analysis reports, enabling you to search for coverage for any title, to compare against titles you are promoting, or titles you're pitching for.

(*Starter package is limited to coverage from granted review keys.)

Reporting

Dive into the data behind each game and understand the impact of each campaign over a longer-term, using key indicators such as average sentiment, top articles and where audiences go next, to track consumer journeys.

Use intelligent insights to determine top territories, publications and channels. Filter data by countries and dates to dive even deeper.

We actively monitor every publication to give you accurate insights that put the information at your fingertips. Not only where outlets are based, but which territories its readers are from.

We've partnered with some of the leading publication insight data houses to provide us with up-to-date data to inform your campaign and provide insight into the potential readership and make-up of outlets.