PressEngine campaigns generate mainstream coverage that reaches over 1.5 billion potential readers.
Our campaign outreach consistently delivers, for new or previously-released games alike.
Our campaign outreach consistently delivers, for new or previously-released games alike.
Coverage reporting is really time consuming, so we just automated the entire process.
Now you can spend your time acting upon the data rather than continuously collating it. Using globally accepted metrics, we provide clear and accurate data on all publications, content creators and curators; expanding this to give you valuable insights.Discover the top publications and the potential reach of coverage for your title.
Understand where the readers of those publications go after they've read articles. Who are the most authoritative press that increase sales? Undertake competitor analysis and build campaigns that move the needle towards more positive sentiment.Talk to those outlets that are more likely to cover your news and products.
Do you want to talk to websites that cover Xbox and PC titles in Mexico, but only those that have a large reach? Or are you a small indie publisher, and a breadth of reviews across 80 websites is important, even if they’re not Metacritic or Opencritic ranked?Know you're talking to the person they claim to be. We manually verify every contact.
We audit and veryify every contact on PressEngine, to confirm they are who they say they are, for the outlet and publication they claim to be, so you can be sure the review key or campaign is going to the right person and not on a key reselling site.Schedule press campaigns using audiences that speak directly to your consumer targets.
Build a press campaign quickly and easily using an easy-to-use, step-by-step process. Get near-instant sent reports and quickly see the coverage obtained from your campaign, whether its paid, derived, organic or SERP.Manage review keys at every stage of the development cycle from early-access to review.
Whether your title is at beta, preview or review stage, you can easily manage the available keys and assign them to contacts and campaigns. We give everyone a coverage rating so you can see the likelihood of getting coverage from your key in advance.If all you need is review key management then our Starter plan is for you, allowing you to manage review key requests, enjoy automatic coverage discovery and manage titles, all from one platform, and all for free. Just click the "Request a Demo" button and we'll get you setup.
Schedule and send targeted campaigns to press, influencers, content creators and curators to promote your titles and drive coverage and engagement.
Build your emails using our rich text editor, drop in title assets, images, links, videos, tables - even supply review keys to mainstream and specialist press directly.
Use dynamic or custom audiences to help define the recipients of your campaign - by targetting specific groups, enhancing the possible coverage for your campaign.
Manage invitations to press and influencers for events such as interviews, demo booth visits and press launches, at both bespoke and major industry events such as GDC, gamescom and Summer Games Fest.
Send invitations using outreach campaigns as well as allowing invitations from users of PressEngine. Media can manage their entire event schedule using PressEngine and you can make your event available, either for requesting an invitation or sending an invitation direct to them.
Manage your schedule for each event, booth, interview location or party - easily reschedule existing appointments, ask attendees pre-event questions to ascertain any specific needs, view detailed attendee information to get the appointment just right.
Add review keys for titles, and allow press, influencers, content creators and curators to request keys through PressEngine, and via an easy-to-use shortcode.
Manage review keys at beta, preview or review level, across all formats and regions. Add new keys, remove old keys, and instantly see coverage from those keys as it arrives through our automated discovery tool or as press upload their links.
Release review keys by outlet type, staging delivery to press, influencers and curators based on your own timelines and capacity. Choose which outlets to provide keys to, based on readership, reach, location and our own coverage rating.
We actively monitor every publication to give you accurate insights that put the information at your fingertips. Not only where outlets are based, but which territories its readers are from.
We've partnered with some of the leading Outlet Insight data houses to provide us with up-to-date data to help give you insight into the potential readership and make-up of outlets.
PressEngine automatically discovers coverage from every publication registered, whether that's a news site, a YouTube account, Twitch streamer, Steam Curator or social media post.
When we find coverage of your review keys or press release we automatically assign it your campaign and title so that you can see it, compare it and understand the reach and estimated readership of that coverage.
(*Starter package is limited to coverage from granted review keys.)
Dive into the data behind each title and understand the impact of each campaign over a longer-term, using key indicators such as average sentiment, top articles and publication exit destinations.
Use intelligent insights to determine top territories and top outlets. Filter data by countries and dates to dive even deeper.
Promote all your titles in one page, making it quick and easy to send press, influencers and content creators to your titles. Make it easy for them to request keys from your pool of games and drive the coverage of your titles.
Import your own press lists directly into PressEngine. If any of the contacts already have a PressEngine account you'll be linked with them.
You can export this data at any time.
You can invite members of your own organisation into PressEngine. Useful if you have team members who look after specific titles or regions of the world.
PressEngine is run by a team of videogame enthusiasts, PR aficionados, data-hungry analysts and magical developers, and we want to hear from you!
If you have any questions about PressEngine, suggestions or feature requests, we’re more than happy to hear from you.
Use the contact form to get in touch and a member of our team will get back to you as soon as we can.
If you'd like to arrange a demo then please let us know when you're available.
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