TikTok,
YouTube and
Twitch.Finding video coverage of your game across video social networks used to need multiple different tools and a qualification in string theory, along with the patience of a saint.
Now that all changes. With PressEngine we bring all your video coverage into one place, alongside your print, web and podcast coverage. See the latest videos from content creators, from TikTok, YouTube and Twitch - live, as it happens.
Take in data-rich insights for your views, comments, shares and bookmarks. And if that's too much data, every video is analysed and scored with our own engagement score, so you can see quickly and easily which creators are championing your games to their audience.
Take a look below as we dive into each social network. Or, if you've seen what you need, you can get started with your account today and get your event setup and online within ten minutes.
Get Started TodayYouTube® is a recognised trademark of Google LLC. TikTok® is a recognised trademark of TikTok Ltd. Twitch® is a recognised trademark of Twitch Interactive Inc.
"There isn't a better tool for the management of press outreach in the video game space, in fact there isn't one that even comes close. We love that some of our clients use PressEngine too, it’s added clarity and a healthy dose of democratisation for indies too.”
Gary Burns
Director, 1UP PR
"I've been using PressEngine from day one when we started with Pirate PR. It's been vital for getting some of our games that much-coveted MetaCritic rating (and OpenCritic too). Two thumbs up from me and a wink from the eye not covered with an eye-patch!”
Robby Bisschop
Director, Pirate PR
TikTok is the home of short-form video content, with 1.5 billion users worldwide and an average engagement rate of 7.8%. There is no better place for quick and engaging video game content designed to entertain and inform.
PressEngine dives into TikTok with live feeds of real-time and insightful data, designed to empower and inform. Individual video reports detail engagement over time, showing how viewers interacted with campaign content. Reports by title show where and how creators are creating content.
Watchlists help you see how other games are performing against yours, with our calculated engagement rate score showcasing virality and interactions for immediate and impactful analysis.
Dive Into Your TikTok Data
Content creators from around the world use Twitch to create their content and showcase your games. Over 500 million hours of Twitch streams are watched every seven days, with over 5 million streams showcasing games to viewers from every part of our globe.
Gain a direct feed to live Twitch data, with data on all your titles, including a geographical analysis of where your Twitch content is coming from, helping you to understand which countries or specific content creators are having an impact for your game.
With a detailed overview of every video you can see engagement over the course of the stream, including how multiple titles on a stream impacts engagement and audience.
Take a look at Your TWitch Data
With nearly 3 billion monthly users, YouTube is the second most visited website in the world, and video game content plays a large part in pulling viewers in.
PressEngine uses a live feed of data direct from the YouTube API to keep the list of coverage found as up to date as possible. With insights covering all your earned and organic YouTube coverage, metrics covering views and shares per video, or per game engagements, you can easily see how YouTube is contributing to enhance the discoverability of your games.
As with Twitch, you can view a geographical analysis of where your YouTube content is coming from, as well as a live track of engagement, views, comments and shares.
Explore Your YouTube Data
Events Management is just one feature of a packed toolkit; for up to two titles a month you can send outreach, manage keys, create events with invites for press and content creators as well as viewing all the discovered coverage, view videos created by content creators on Twitch, YouTube and TikTok. All for just £300 a month.
Best of all, you can sign up now and get started straight away!
Our Events feature was launched just four weeks before gamescom 2024, as a way for video game PR Agencies, Developers and Publishers to book appointments with video games media and influencers.
In that time we confirmed nearly 800 press meetings for companies like Atari, Amazing Seasun Games, Owlcat Games, Ancient Machine, Victura, Nordcurrent, UberStrategist and many, many more.
And the feedback from video games media was outstanding - "I feel like half my life is run by PressEngine now", "It really makes a difference for us", "I found this feature brilliant and great! Bravo."
So if you want to get video games media and influencers to your event, to your booths and stands at expos and industry events globally, it's quite simple: Use PressEngine.
Fun fact: the busiest time for gamescom 2024, the slot with the most press appointments, was 1pm on Wednesday. On average, it was late afternoon on Thursday when the most appointments happened. And Friday was busier than Wednesday - so everyone leaving early Friday to get their flight home missed out on more appointments!
If you want to get more from your events, more coverage, more conversations, with press and video games media, then get in touch, and find out how PressEngine can simplify and enhance your event experience. Check out our packages.
PressEngine is run by a team of videogame enthusiasts, PR aficionados, data-hungry analysts and magical developers, and we want to hear from you!
If you have any questions about PressEngine, suggestions or feature requests, we’re more than happy to hear from you.
Use the contact form to get in touch and a member of our team will get back to you as soon as we can.
If you'd like to arrange a demo then please let us know when you're available.
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