PressEngine brings multiple PR tools together into a single platform, streamlining your processes. It saves time, delivers amazing results, and reduces costs for your marketing campaigns, whether you're a PR agency, publisher or developer.
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Use our verified, up to date and audited video game press contacts, so you don't have to worry about whether your list of email addresses is up-to-date.
Send review keys to press, influencers and content creators. Or wait and watch the key requests come in from our engaged user base.
Run bespoke media and influencer events, or as part of gamescom, PAX and more. Manage your invites and walk-ups with our on-booth check-in app.
Discover coverage with our dedicated editorial coverage tracking. Searching and finding coverage from over 20,000 publications worldwide.
Track your titles across all major video platforms - YouTube, TikTok and Twitch, with deep dives into viewership, channels and engagement.
The highest key-to-coverage rate in the industry from our engaged users and verified contact lists, giving access to the top outlets from the industry.
(It's 80.00% at the moment!)
"PressEngine is the best tool I've used for getting as many global eyes, all at once, on a nicely presented game announcement beat.”
Claire Sharkey
Head of Brands, PR and Marketing, Team17
Team17 have been using PressEngine since July 2020.
"PressEngine is an essential tool for us. From press release and code distribution to event management, the platform makes our lives easier and helps us deliver faster for our clients.”
Stefano Petrullo
Founder at Renaissance PR
Renaissance PR have been using PressEngine since May 2020.
"There isn't a better tool for the management of press outreach in the video game space, in fact there isn't one that even comes close. We love that some of our clients use PressEngine too, it’s added clarity and a healthy dose of democratisation for indies too.”
Gary Burns
Director, 1UP PR
1UP PR have been using PressEngine since April 2022.
"I've been using PressEngine from day one when we started with Pirate PR. It's been vital for getting some of our games that much-coveted MetaCritic rating (and OpenCritic too). Two thumbs up from me and a wink from the eye not covered with an eye-patch!”
Robby Bisschop
Director, Pirate PR
Pirate PR have been using PressEngine since April 2022.
...managing contacts on a spreadsheet, or a generic email platform not designed for the nuances of the video game industry.
All your contacts, managed. Choose from curated segments for targeted outreach, saved audiences, or refine an audience for specific releases.
...checking each outlet website manually, to see if they've covered your press release or written a review about your latest title.
PressEngine automatically finds coverage and can send an alert to you and your teams, via Slack, MS Teams, Discord, RSS readers or on the platform.
...having to remember so many logins, to use all the sites you need just to manage PR outreach, check coverage, manage keys..
One login, with all the functionality you need to send outreach, manage review code, track social and video data, and setup events.
Use a platform that makes it easy to send targeted outreach, pre-sell campaigns, release updates, or one-click follow-ups and ICYMI's. Send multi-stage code offers with embargo agreements, updates to code recipients, and invitations to launch events and demo booths. Easily attach press kits, embed YouTube videos or assets to your comms, with detailed reporting on every interaction, and wrap up your admin with automated coverage discovery across editorial and video
What if every time you sent an email something automatically updated the contacts and removed those who are no longer there, and that the people you were sending a press release to would actually read it. Or, when a contact from Gamespot requests code, you could trust that it wasn't someone looking for an easy key to resell.
We check every single person registering on PressEngine. They are who they say they are.
Invite media and influencers to your booths, launch parties, showcases and much, much more, just as easily as you send a campaign.
Easily prioritise top media or influencers, and send exclusive personal invites. Manage your schedule, easily reschedule appointments, create waiting lists. All in PressEngine.
Media and influencers can also manage their schedule, for free, giving your event much more discoverability.
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Campaign driven coverage, organic coverage, search engine results listings, Twitch streamers, YouTube content creators and podcasters; we could list more, but you get the picture. Take advantage of in-depth outlet analysis, readership intentions and sentiment analysis.
Say goodbye to coverage spreadsheets, fiddling with confusing reporting tools, or opening thirty tabs at once to see who's written about your games.
Have you just accepted that the industry norm for coverage from review code is around 20%? You shouldn’t have to accept mediocrity - neither do we - and we've got the results to prove it.
Games on PressEngine consistently achieve above 80% coverage. In fact, some titles reach the heady heights of 100% - and we share our coverage rate publicly.
We actively empower press, influencers and content creators with the ability to easily provide coverage, and provide them the tools by which to monitor their coverage rate.
The key-to-coverage rate is a direct feed from our platform and was correct as of 09:52am, 17th November 2021. It represents the number of keys for which we have review coverage from press, content creators, influencers and steam curators, across all titles, for the past three months. Updating in 52s.
Our articles cover topics such as game discoverability, how-to's on getting your games in front of press and content creators, as well as insights into the data we look at every day.
Read all our articles
Events just got better, with our new Attendee Check-In App. If you're running an event on PressEngine you can now streamline your entire front-desk experience by allowing attendees to check themselves in for their appointments.
PressEngine is run by a team of videogame enthusiasts, PR aficionados, data-hungry analysts and magical developers, and we want to hear from you!
If you have any questions about PressEngine, suggestions or feature requests, we’re more than happy to hear from you.
Use the contact form to get in touch and a member of our team will get back to you as soon as we can.
If you'd like to arrange a demo then please let us know when you're available.
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