PressEngine | Campaign and IP Management for the VideoGames industry

Video Games Press or Content Creator? Find out how PressEngine can help you.

Send press releases, discover coverage, analyse review sentiment and manage review keys - all in one easy-to-use platform.

PressEngine saves you money by consolidating multiple tools into one platform, and it saves you time with our built-in automations that are simple to use and deliver results.

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MCV/Develop Awards Newcomer of the Year 2022

80.00%

Our key-to-coverage ratio is the best in the industry, driving engagement and discoverability of new titles.

We actively empower press, influencers, content creators and steam curators with the ability to easily provide coverage, and provide them the tools by which to monitor their coverage rate.

The key-to-coverage rate is a direct feed from our platform and was correct as of 09:52am, 17th November 2021. It represents the number of keys for which we have review coverage from press, content creators, influencers and steam curators, across all titles, for the past three months. Updating in 52s.

Simplify your outreach process.
No more mail-merge, or contact loading, and ditch those key code spreadsheets.

Use a platform that makes it easy to send targeted outreach, pre-sell campaigns, release updates, or one-click follow-ups and ICYMI's. Send multi-stage code offers, updates to code holders, and soon, event invitations. Easily attach press kits, embed YouTube videos or assets to your comms, with detailed reporting on every interaction, and wrap up your admin with automated coverage discovery.

Audited and verified contacts.
Can you be sure everyone you're talking to is who they say they are?

What if every time you sent an email something automatically updated the contacts and removed those who are no longer there. Or, when "Bob" from Top Game News requests code, you could 100% trust that it was Bob, and not someone looking for an easy key to sell. Wouldn't it be nice knowing your review keys are going to verified journalists and content creators? And that every press release was going to people who will actually read it?

Stop spending hours scouring websites, looking for coverage. Our automated tools do it for you.

Campaign driven coverage, organic coverage, search engine results listings, Twitch streamers, YouTube content creators and podcasters; we could list more, but you get the picture. Take advantage of in-depth outlet analysis, readership intentions and sentiment analysis. Say goodbye to coverage spreadsheets and opening thirty tabs at once searching to see who's written about your products.

We actively empower press and content creators to create coverage for their keys. What would you do for 100% coverage?

Have you just accepted that the industry norm is around 20% coverage from review code? You shouldn’t accept mediocrity, neither do we, and we've got the results to prove it. Products on our platform consistently achieve above 80% coverage. in fact, some titles reach the heady heights of 100% - and we share our coverage rate publicly. Still happy to accept that 20%?

PressEngine was built to solve the problems of agencies, publishers, developers, and press, all in one platform.

Our focus is on features and tools to save time, so that you can get back to creating great games and content.

We use the data we collect to write insightful articles about game discoverability.

Our articles cover topics such as game discoverability, how-to's on getting your games in front of press and content creators, as well as insights into the data we look at every day.

Read all our articles

Announcing PressEngine Incubators

Not every content creator or streamer has 1.2m views per video, and thousands of comments and shares. Most don’t have 1,200 views per video. As part of our drive to support content creators, we've made a policy change to that will allow more creators access to more content; and we've called this the PressEngine Incubator.

Read more

Say hello, we don't byte.

PressEngine is run by a team of videogame enthusiasts, PR aficionados, data-hungry analysts and magical developers, and we want to hear from you!

If you have any questions about PressEngine, suggestions or feature requests, we’re more than happy to hear from you.

Use the contact form to get in touch and a member of our team will get back to you as soon as we can.

If you'd like to arrange a demo then please let us know when you're available.

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