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Platform Share of Voice: 11th-17th October

In a seemingly uneventful week for games, we also saw little movement in platform share, although PC did climb to 10%, a marked improvement on recent weeks.

Games didn't have a big impact on share this week, with Call of Duty, Far Cry 6, Back4Blood and Metroid Dread leading the way, with Metroid accounting for the uptick from last week. Journalists tend to offer more praise for Nintendo as a platform, which may be a controversial statement, but across social and editorial, sentiment is generally highl

Despite a tiny downward trend, Xbox continues to secure the largest share of voice. We find this interesting, because there are more publications that cover PC, PlayStation and Nintendo. However, multi-format publications continue to be impressed with Microsoft's efforts in the gaming space.

This week sees the release of Demon Slayer and NHL, neither of which we would expect to move the needle on Platform share of voice, but look out for a breakdown of coverage by game on Wednesday to dive a little deeper into our data.



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